BetFair set a price range for its initial public offering on the London Stock Exchange at $17.48 to $22.25 a share, valuing its equity at up to $2.35 billion. Posted on October 7, 2010 by admin Reply“-The wide price range, for an equity value between ?1.16 billion and ?1.48 billion, reflects mixed views on the company’-s prospects for growth in countries with strict regulations on gambling, such as the U.S., and for its new financial-trading platform, LMAX.”-