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Our good doctor Emile Servan-Schreiber of NewsFutures (some time ago):

[…] create a “Prediction Market” label that we could use to differentiate our products and our approach from the growing number of &#8220-wisdom of crowds&#8221- barbarians (eg, blubet, guessnow, etc.) who are shamelessly exploiting the &#8220-prediction market&#8221- brand even while their offerings have little resemblance to such a thing. […]

Maybe not such a bad idea. But who would define the prediction markets, who would apply this prediction market label, and would the media care about all that??