Robert Scobble (who got heat from the rest of the Blogosphere for that):

1. Are you getting content that no one else is? [&#8230-]
2. Does that content cause conversations to happen? [&#8230-]
3. Does that content get noticed in the niche you’re covering? [&#8230-]
4. Even more importantly, does it get the most credible and authoritative to link to you? [&#8230-]
5. [I]t’s not the size of your audience that matters. It’s WHO is in the audience that matters. [&#8230-]
6. [H]ow can I take my art further? [&#8230-]

I&#8217-d say this:

• Quality Content + Quality Marketing = Quality Audience

Previously: The official BetFair blog is such a piece of crap that one of its writers is rebelling publicly against it. + Justin Wolfers in the Wall Street Journal.

Read the previous blog posts by Chris F. Masse:

• Many people twitter on prediction markets.
• Folks, when you have something important to say, write up a full post, not a comment.
• Prediction Market Journalism
• TechCrunch is 221 times bigger than Midas Oracle.
• Earthquake measuring 9.0 or more on Richter scale to occur anywhere on or before December 31, 2008
• Why Midas Oracle (and not TV news shows or print newspapers) will dominate the future.
• The Six Degrees Of Separation