– PaidContent has a monthly audience of 250,000.

– Guardian Media bought PaidContent for $30 million $6.5 million.

– Midas Oracle has had 41,000 visitors the last 30 days.

– Midas Oracle&#8217-s audience is one sixth of PaidContent&#8217-s audience.

– So, Midas Oracle is worth one sixth of $6.5 million &#8212-that&#8217-s $1.1 million.