One simple word:

U-S-A-B-I-L-I-T-Y

–

–

When I first tried Pikum, last year, I spent 10 minutes looking around, trying to figure out how to use their betting website. At the 11th minute, I gave up. For good.

Sean Glass is an amazing serial entrepreneur and he&#8217-ll hatch many successful ventures in the future. I am sure many angel investors will back him up, again. However, the takeaway from the Pikum failure is that your user interface should not be too original. Users are spending most of their time on other websites &#8212-so, do have a user interface that resembles what is found outside.

Let&#8217-s hope Jason Trost got that one right.

–